As part of the player subscription Startup Alley provides an immersive support community. It is designed for peer-to-peer and expert help throughout learning experience. Support community encourages continuous improvement and development of the players. While progressing through the game players are volleyed into the community for contribution and task completion. One of the core features of the Startup Alley is an ability to post campaign results to the community into order to get advice and support from the community members.