Startup Alley is an Educational Game. It is designed to teach players how to conduct Facebook Marketing, along with other core marketing concepts. Unlike, other education platforms on the market Pixlwise is focused on three separate aspects of the educational experience. Initial aspect is centered on the subject matter skill acquisition via game play. At the conclusion of the game users are immersed in a social community that helps and supports their continuous improvement and development. At the final stage game players are offered an opportunity to apply skills they have learned during the game play in the environment that very closely resembles simulated game world.